Consolidating 13,000+ products across merged entities with Akeneo PIM
A centralized product information platform that unified two ERP systems and two product catalogs into a single source of truth after back-to-back acquisitions.
Overview
Following mergers with PrimeSource and City Line Distributors, Navis Food Partners was managing over 13,000 unique products across two separate ERP systems with fragmented data, inconsistent naming conventions, and duplicated entries. Product search was unreliable, customer-facing product information was incomplete, and planning for international expansion was complicated by the absence of multilingual infrastructure. iResponsive deployed Akeneo as a centralized PIM hub, consolidating all product data with rule-based automation, logical categorization across fresh foods, frozen items, and chemicals, and multilingual support for global markets.
Platforms & Technologies
The Challenge
Following mergers with PrimeSource and City Line Distributors, Navis Food Partners operated two entirely separate ERP systems and product catalogs managing over 13,000 unique products. The fragmented data landscape included inconsistent naming conventions across the two merged businesses, duplicate product entries, and diverse attribute requirements across product categories. Without a unified system, product search was unreliable for customers, attribute management was time-consuming and error-prone, building trust with accurate product information was difficult, and Navis's planned expansion into international markets had no multilingual foundation to build from.
Our Approach
iResponsive deployed Akeneo as the centralized product data hub, consolidating all 13,000+ products from both ERP systems into a single authoritative source. Products were organized with logical categorization across Navis's primary category groups: fresh foods, frozen items, and chemicals. Rule-based automation was configured to handle attribute assignment systematically, reducing manual input and the risk of inconsistency. Custom attribute structures were built to accommodate the specific data requirements of each product category. Multilingual support was implemented to prepare Navis for international market entry.
The Outcome
Product search accuracy improved significantly through consistent, unified data across all 13,000+ SKUs. Manual product update processes were reduced substantially through rule-based automation. Product profiles became comprehensive and reliable, building customer trust with detailed, accurate information. The scalable Akeneo architecture was positioned to support Navis's planned global expansion with multilingual capabilities already in place.
Related Capabilities
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